Empruvio Privacy Policy

Empruvio (“Empruvio,” “we,” “us,” or “our”) is a coaching development platform operated by JDD Ventures, LLC. This Privacy Policy explains how we collect, use, disclose, and protect information when you access or use Empruvio, including our websites, applications, and related services (collectively, the “Service”).

By using the Service, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

Account Information

When you create or use an Empruvio account, we may collect information such as your:

• name;
• email address;
• organization or team information;
• coaching role;
• sport or area of coaching;
• account credentials and authentication information; and
• account preferences.

Coaching and Athlete Information

The Service allows coaches and other authorized users to enter information about athletes and their development. Depending on how you use Empruvio, this information may include:

• athlete names or other identifiers;
• sport and development focus areas;
• goals and development needs;
• strengths, recurring patterns, and areas for improvement;
• coach observations;
• session plans and session history;
• performance and development observations;
• coach assessments of characteristics such as focus, effort, confidence, coachability, response to mistakes, and response to instruction;
• physical considerations voluntarily entered by a user; and
• other notes or information a user chooses to provide.

Users control the information they choose to enter into the Service and are responsible for ensuring that they have appropriate authority to provide information about other individuals.

Coach Development Information

Empruvio may also collect information about a coach’s own development, including coaching goals, development needs, observations, reflections, approaches, progress indicators, and related information.

Usage and Technical Information

When you use the Service, we may automatically collect certain technical information, including:

• IP address;
• browser and device information;
• pages or features accessed;
• timestamps;
• authentication and security events;
• application errors; and
• other information necessary to operate, secure, and improve the Service.

2. How We Use Information

We may use information collected through Empruvio to:

• provide, maintain, and operate the Service;
• authenticate users and manage accounts;
• maintain athlete and coach development histories;
• generate session plans, development recommendations, summaries, progress signals, and other coaching assistance;
• personalize recommendations using information confirmed or provided by users;
• improve the functionality and reliability of the Service;
• provide customer support;
• detect, investigate, and prevent security incidents, fraud, misuse, or technical problems;
• communicate with users about the Service; and
• comply with legal obligations.

3. Artificial Intelligence

Empruvio uses artificial intelligence and automated systems to assist coaches with tasks such as identifying potential development needs, suggesting approaches, generating session plans, summarizing observations, and identifying possible patterns.

Information submitted to Empruvio may be processed by third-party artificial intelligence providers when necessary to provide these features.

AI-generated content is intended to assist, not replace, the judgment of a qualified coach or other professional. Empruvio is designed so that users can review, modify, reject, or confirm important recommendations.

Where Empruvio uses OpenAI’s API services, OpenAI states that API inputs and outputs are not used to train its models by default unless the customer affirmatively opts into data sharing.

Empruvio does not sell athlete information for use in training third-party artificial intelligence models.

4. Information About Minors

Empruvio is designed for use by coaches, instructors, organizations, and other adults and is not intended to be used directly by children.

Coaches and organizations may use Empruvio to maintain development information concerning athletes who are minors.

If you provide information about a minor, you represent that you have the authority and any permissions or consents required to collect, use, and provide that information through the Service.

Users should provide only information reasonably necessary for legitimate coaching and athlete-development purposes.

Empruvio should not be used to store highly sensitive information about minors that is unnecessary for coaching or development.

If we learn that a child has created an account or directly provided personal information through the Service in a manner inconsistent with applicable law, we may take appropriate steps to remove the information and terminate the account.

Parents or legal guardians who believe information about their child has been improperly provided to Empruvio may contact us using the information below.

5. How We Share Information

We do not sell personal information.

We may disclose information in the following circumstances:

Service Providers

We use third-party providers to operate portions of Empruvio, which may include providers of:

• cloud hosting;
• database infrastructure;
• authentication;
• artificial intelligence;
• application hosting;
• email delivery;
• security and monitoring; and
• analytics and technical services.

These providers may process information only as necessary to provide services to us and subject to their applicable contractual and legal obligations.

Our current infrastructure may include providers such as Supabase, Vercel, and OpenAI.

Legal and Safety Reasons

We may disclose information when reasonably necessary to:

• comply with applicable law, legal process, or governmental requests;
• protect the rights, property, or safety of Empruvio, our users, athletes, or others;
• investigate fraud, security incidents, or misuse; or
• enforce our agreements.

Business Transfers

If Empruvio or JDD Ventures, LLC is involved in a merger, acquisition, financing, reorganization, sale of assets, or similar transaction, information may be transferred as part of that transaction, subject to applicable law.

6. Data Ownership

As between Empruvio and the user, users retain their rights in information they submit to the Service.

Users grant Empruvio the limited rights necessary to host, process, analyze, transmit, and otherwise use submitted information to provide, secure, maintain, and improve the Service as described in this Privacy Policy and our Terms of Service.

Empruvio does not claim ownership of a coach’s or organization’s athlete records merely because they are stored using the Service.

7. Data Retention

We retain information for as long as reasonably necessary to provide the Service, maintain legitimate business records, comply with legal obligations, resolve disputes, enforce agreements, and protect the security and integrity of the Service.

Users may request deletion of their account and associated information by contacting us.

Certain information may remain temporarily in backups, logs, or records where retention is required for security, legal, fraud-prevention, or operational purposes.

8. Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect information from unauthorized access, loss, misuse, alteration, or disclosure.

However, no Internet service, database, or electronic transmission can be guaranteed to be completely secure. Users are responsible for maintaining the confidentiality of their credentials and promptly notifying us if they believe their account has been compromised.

9. Your Choices and Rights

Depending on where you live, you may have rights regarding your personal information, including rights to request:

• access;
• correction;
• deletion;
• a copy of certain information; or
• information about how your personal information is processed.

To submit a privacy request, contact us using the information below. We may need to verify your identity before completing a request.

Where information was entered by a coach, organization, or other Empruvio customer on behalf of another person, we may direct the request to that customer when appropriate.

10. Cookies and Similar Technologies

Empruvio may use cookies and similar technologies that are necessary for authentication, security, account functionality, preferences, and operation of the Service.

If we introduce non-essential advertising or tracking technologies in the future, we may update this Policy and provide additional choices where required by law.

11. Third-Party Services

The Service relies on third-party infrastructure and services. Those providers maintain their own privacy and security practices.

Empruvio is not responsible for third-party websites or services that you independently access outside of the Service.

12. International Processing

Information may be processed in the United States or other countries where Empruvio or its service providers operate.

Where required by applicable law, appropriate safeguards may be used for transfers of personal information between jurisdictions.

13. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to the Service, our practices, technology, or applicable law.

When we make material changes, we may provide notice through the Service, by email, or by updating the effective date above.

Continued use of the Service after an updated Privacy Policy becomes effective constitutes acknowledgment of the revised Policy to the extent permitted by law.

14. Contact Us

Questions, privacy requests, or concerns regarding this Privacy Policy may be directed to:

JDD Ventures, LLC / Empruvio
Raleigh, North Carolina, United States
Email: legal@empruvio.com